LYON, France
On Sunday, October 22nd, Run in Lyon 2023 brought the streets of Lyon to life with its four races open to everyone at all levels.
On this occasion, our client HOKA chose our services to showcase their new creation: the Mach X sneakers. We mobilized our teams to set up a 60-square-meter Airclad structure at the heart of the race village. Additionally, a tent was erected in the Recovery Center, and 100 meters of banners in HOKA’s brand colors were deployed along the course (flying zone).
Throughout the year, we are involved in the design and execution of similar marketing activations like this one. Feel free to contact us to discover how we could promote your brand at similar events.