Le Mans, France, France
Motul and the 24 Hours of Le Mans have a longstanding relationship. As a specialist in synthetic oils, Motul has become the partner of many manufacturers and sports teams for their technological development. Le Mans is synonymous with motorsport, mechanics and technology, so naturally, Motul has long played a part in the iconic 24-hour race, most recently as official sponsor.
For the 2021 race and the joy of seeing spectators back at the track, Motul asked LAB Services to design their viewing box. Drawing on their technical expertise and logistics know-how, LAB provided a turn-key service, overseeing the project from start to finish and ensuring guests experienced the best of Motul. The brand’s flagship product, MOTUL 300V, formed the backdrop to the guests’ race experience, a clear sign that Motul’s relationship with Le Mans 24 Hours has staying power.