LISBON MARATHON
PORTUGAL
LISBON MARATHON
With HOKA, we energized the Lisbon Marathon.
During the 34th edition of this iconic event, HOKA aimed to allow the 18,000 runners to discover and try out their latest creations: the MACH X and ROQUETTE X2 shoes.
To bring this ambitious project to life, our team implemented Be Matrix technology, an aluminum frame solution that is plug&play, requiring no tools and offering a multitude of possible configurations.
In the Marathon village, two modular stands, each measuring 81 square meters, were set up, accompanied by a giant screen and a photobooth, providing an interactive and friendly space for participants.
Feel free to get in touch with our teams, who are at your disposal to create a customized service tailored to your needs.
