GP EXPLORER x SAMSUNG

GP EXPLORER x SAMSUNG

Le Mans, France

A Plug&Play structure with "innovative" shapes !

During GP Explorer, Bump (the event organizer) tasked us with creating an innovative concept to showcase the Samsung brand (the event’s main partner) within the village.

For this structure, LAB Services conceptualized and produced a plug&play inflatable structure, creating a sleek and minimalist environment in line with the brand’s color scheme. Inside, there were multiple simulators allowing attendees to race SCH & Soso Maness on the Bugatti track using an F4.

Photo Credit: Olinfact x Olivier Faure

Design: Stéphane de Bailliencourt

Perrier-Jouët
Perrier-Jouët
Magic Garden
Magic Garden
BMW
BMW
Ferrari
Ferrari
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