24h of LE MANS
Le Mans, France
ABOUT
THE EVENT
LAB Services was delighted to support the GANT brand in marketing its products at the 86th edition of the 24 Hours of Le Mans. The agency was commissioned to carry out two tasks: creating a store in the heart of the paddock and providing logistical services for the brand’s communication tools.
LAB Services conceptualised and produced a 40 m² retail outlet respecting the brand’s codes: elegance, refinement and avant-garde innovation. Using wood and traditional materials, LAB Services surpassed GANT’s expectations for a setting in which to display its new “LE MANS” collection.
GANT opened two stores at the circuit to promote its product range. For the second year running, LAB Services was contracted to store the brand’s furnishings and set up its second outlet in the 24 Hours of Le Mans village.
