24 HOURS OF LE MANS 2018
Le Mans, France
ABOUT
THE EVENT
Working in collaboration with the event communication agency ProFirst-Event, LAB Services was delighted to conceive and implement a showcase setting for FERRARI on the occasion of the official unveiling of the Ferrari 488 Pista in the heart of the 24 Hours of Le Mans village.
As part of its high-quality solution, LAB Services produced a modular box equipped with a 70″ TV screen, four lighting projectors and asphalt flooring.
The 24 Hours of Le Mans was selected for the global reveal of the Ferrari 488 Pista in the presence of the brand’s Chief Marketing and Commercial Officer, Mr Enrico Galliera, as well as the President of the Automobile Club de l’Ouest, Mr Pierre Fillon. The car was presented to a large crowd with the attendance of many motor racing journalists and the drivers of the AF Corse team.
