A grandstand decked out in our customer’s colours
Le Mans, France, France
TAILOR-MADE STYLE
The 2021 race was particularly special for Goodyear. In addition to welcoming fans back to the grandstands, 2021 also saw the American tyre maker’s return to the limelight. As official supplier for the FIA World Endurance Championship and European Le Mans Series LMP2 class, the brand provided tyres for 26 of the 62 cars on the grid of the 24 Hours of Le Mans.
It was the ideal opportunity to fly the Goodyear flag with pride. With help from LAB Services who undertook all the technical and logistics aspects of the project, Goodyear was able to host guests in a superb box, with a whole grandstand devoted to the Goodyear brand. From the overall design, to the finer details of audiovisual equipment, LAB Services accompanied the client in every step of the magnificent project. The end result was a warm, cosy Goodyear Racing Club space with a premium sheen in keeping with the brand.
