How to make your trade show successful?

Participating in a professional trade show is not something you can improvise! From the preparation before, during, and after the event, there are many factors to consider to make your participation a success.

The Benefits of a Trade Show

Whether you’re a small, medium, or large company, participating in a professional trade show remains the most effective way to promote your products or services. Indeed, participating in a trade show offers numerous advantages. First and foremost, having a booth at a trade show allows you to showcase your products or services in a personalized space representing your company. It’s a real showcase that amplifies the impact of your communication by concentrating everything your company has to offer in one place. Moreover, it enables direct interaction with your clients and prospects in a professional yet friendly atmosphere. Virtual interactions have their limits, and nothing beats a face-to-face meeting with clients over a glass of champagne to close a deal! Lastly, participating in a trade show also provides an opportunity to assess your competition, sense market trends, and meet potential partners. In a nutshell, professional trade shows are essential for any company wanting to gain visibility or promote its presence in the market.

A Technical and Logistical Challenge

However, participating in a trade show requires meticulous planning before, during, and after the event. In the lead-up, once your booth space is reserved, you need to think about your booth. What design? What functionalities? What activities? What sales aids to distribute? The questions are as numerous as the possibilities. Then, when all these decisions are made, the booth needs to be constructed, brought to the venue, installed, furnished, and equipped with furniture and signage. There is a whole logistics operation to ensure the booth is ready on time and, most importantly, in line with the initial vision of those who conceived it. And once the trade show is over, it’s not the end! The booth needs to be dismantled, and potentially moved again to be stored for future use. Each task often involves a different contact person, requiring coordination to ensure everything runs smoothly. Quite a program!

The Crucial Role of an Agency

All of this can seem complicated and daunting. Fortunately, agencies like LAB Services exist and are here to handle all of this for you! At LAB Services, we guide you from the beginning to custom-build your trade show participation project together with you. After defining your objectives and selecting the trade show, we can conceptualize and construct the booth of your dreams. A project manager is then appointed to oversee and coordinate all the different contacts until the booth is delivered on the big day. We ensure that everything is in place: signage, furniture, products, communication tools, accreditations… All you have to do is show up on the opening day and set up your belongings! Once the trade show is over, our teams step in again to dismantle the booth and take care of all the logistical aspects. In short, LAB Services handles all the cumbersome aspects of a trade show, allowing you to focus on your core business and what you came to do: promote your company and its products!

Do you want to entrust your booth project to us? Learn more about us? Then, contact us and let’s make your trade show participation a success!