IRONMAN LATHI
Lathi, Finlande
HOKA, partner of the Lathi IronMan.
During the Lathi IronMan 70.3, LAB Services’ teams achieved a logistical feat with the farthest event ever undertaken: Lathi in Finland! ✨
This logistical challenge, involving two semi-trailers, allowed the creation of multiple Airclad structures, one measuring 90m² and another 30m². These structures provided space for participants to customize HOKA products and explore the new range of shoes.
Additionally, LAB Services’ teams designed a custom tunnel decoration (canvas on wooden frames) in the colors of the HOKA x IronMan collaboration, enhancing the participant experience along the course.
