Nice, France
This event in Nice is the highlight of the IronMan 70.3 season, attracting the world’s best athletes in the discipline. LAB Services was very active in Nice, deploying communication tools for its client HOKAONEONE at this most prestigious event of the year.
The brand’s colours were flown high at the event through a range of initiatives including a stand in the village, a TimeToFly area on the course, parasailing, ice cream sales, an exclusive beach bar, and much more.
Photo credits: HOKAONEONE x PEIGNEE VERTICALE
Video credits: IronMan France